SUMMIT LAWNS
Graphic Designer, Videographer & Photographer
April 2023 - Current
Lincoln, NE
At Summit Lawns, I bring our leadership's vision to life across various platforms, ensuring our brand stands out as the top choice in town. I design everything from large-scale signage to digital assets, creating a cohesive and recognizable identity. Whether it's producing bold signage, designing targeted print materials, or crafting modern slide decks, I ensure every piece strengthens our brand.
I drive engagement through automated email marketing funnels, print materials, and social media posts, balancing creative flair with brand consistency. My work reflects the quality, professionalism, and innovation that Summit Lawns is known for, ensuring our visuals consistently convey our core values.
KEY RESPONSIBILITIES
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Creates cohesive visual elements, from bold signage to detailed print materials, ensuring every design reflects the brand's identity and values. Develops visually stunning and strategically sound assets that communicate the brand's message clearly and effectively.
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Produces high-quality videos and photos that capture the essence of Summit Lawns, showcasing services and events with compelling visuals. Utilizes advanced techniques and equipment to bring the brand to life through engaging visual content.
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Develops engaging content for email marketing, social media, and print campaigns, blending creativity with brand consistency to drive engagement. Ensures all marketing content reflects the professionalism and innovation of Summit Lawns, effectively communicating services to the audience.
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Oversees design projects from concept to completion, coordinating tasks and ensuring timely delivery of high-quality work with attention to detail. Manages multiple projects simultaneously while maintaining a keen eye for detail and adherence to brand standards.
ACHIEVEMENT SNAPSHOT
Increase Google Reviews
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Implemented a doorhanger system that capitalized on personalized employee stickers and increased customer contact. This hands-on approach encouraged customers to leave reviews.
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Increased Google reviews from 300 to 900, significantly enhancing the company’s online reputation. Improved customer trust and attracted new clients through positive online visibility.
TARGETED UPSELL CAMPAIGNS
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Developed targeted upsell campaigns using postcard mailings to curate specific audiences. This personalized approach encouraged customers to add additional services.
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Resulted in denser service routes, optimizing scheduling and reducing travel time. Increased revenue by maximizing the value of existing customer relationships.
EMail MARKETING
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Designed and sent engaging upsell email campaigns using Mailchimp, focusing on relevant, visually appealing content. Leveraged Mailchimp's capabilities to streamline the process and enhance engagement.
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Achieved high open rates of 30-38% and decent click rates of 1-3.5%. Sent approximately 90,000 emails about Christmas lights and snow removal, driving increased customer engagement and service adoption.
DIGITAL DESIGN
We focus on creating engaging digital designs that enhance our online presence and internal communications. From visually striking slide decks to dynamic social media graphics that resonate with our audience, every digital asset is crafted to convey our brand message effectively. These designs play a crucial role in showcasing our services, engaging potential clients, and keeping our team informed. By prioritizing creativity and functionality in our digital materials, we ensure that Summit Lawns maintains a modern and professional image.
Signage plays a pivotal role in defining Summit Lawns' identity and establishing a strong presence in the community. Through thoughtfully designed signage, we effectively communicate our brand values and services to our audience. Each project is crafted to enhance visibility and engage potential clients, whether it's through eye-catching building signs or informative training materials. These designs not only showcase our offerings but also reinforce our commitment to quality and professionalism in every interaction.
SignaGe
EMAIL MARKETING
Our strategic approach to email marketing utilizes tools like Mailchimp and Service Autopilot to engage our audience and drive meaningful action daily. Each campaign is designed to automate outreach, guiding clients and prospects toward key objectives and calls to action. Careful attention is paid to crafting visually appealing and compelling messaging that aligns with Summit Lawns' brand identity. Through these efforts, we foster lasting relationships with our clients while supporting the company's continued growth initiatives.
PRINT MATERIALS
We are committed to effective communication through thoughtfully designed print materials that serve various purposes within Summit Lawns. Each piece is crafted to enhance our interactions with clients and prospects. We focus on creating engaging materials that not only attract potential employees but also promote our services through targeted campaigns. By ensuring our printed documents are both informative and visually appealing, we facilitate seamless operations and strengthen our brand presence in the community.
BRANDING
Our dedication to creating a cohesive and visually engaging brand identity for Summit Lawns is evident in every project we undertake. Each initiative is approached with the goal of reflecting the quality and professionalism we stand for. From enhancing client interactions through impactful review campaigns to fostering team unity with customized graphics and apparel, our branding efforts are designed to leave a lasting impression. By prioritizing aesthetics in all our initiatives, we cultivate a brand that consistently reinforces our excellence.
PHotos & Video
I am committed to crafting cohesive and visually striking brand identities through exceptional photography and videography. My high-quality photography enhances marketing materials and social media, bringing brands to life with impactful visuals. My videography services, including dynamic aerial footage captured with DJI drones, add a captivating dimension to promotional videos and visual narratives. By prioritizing aesthetics and storytelling, I ensure that each piece of content leaves a lasting impression and consistently reinforces excellence.
TO WRAP IT UP:
As the designer at Summit Lawns, each project reflects a commitment to quality and growth. The diverse range of work strengthens our brand identity and fosters connections with clients and the community. From impactful signage to engaging digital content, every piece is crafted to resonate with our audience and effectively communicate our services.
The growth we've seen—demonstrated by increased Google reviews, robust social media engagement, and successful marketing campaigns—shows the power of a cohesive branding strategy. Moving forward, there is a strong commitment to enhancing our visual storytelling and engaging with clients in meaningful ways. If you're interested in collaborating or learning more about how we can bring ideas to life, please reach out. Together, let’s continue to innovate and make a positive impact in our community.